Wednesday, February 25, 2009

The 3 Things All Affiliate Marketers Need

All affiliate marketers are constantly searching for that particular and successful market that would give them fat returns and a big paycheck.

Obviously there is no magic formula to achieve this and it is much more complicated to find a successful market

Oh boy! Wish there was a magic word – hocus pocus ! Buy my product !!!

Infact there are affiliate marketers who really think that there is a code or a magic formula that is readily available.

It is much more complicated than that.

It is only good marketing practices that have been proven to be successful and of course hard work and dedication.

Ofcourse, there are those basic tactics that have worked before with online marketing and would still work with the current online affiliate marketing world.

Mentioned below are three tips, with which you will be able to able to increase, your sales and survive in the affiliate marketing online.

1. Use unique web pages to promote each of the products that you market

Try not to load all the products together in one site so as to save some money on web hosting. It is much wiser to have a site focusing on each product.

Always include product reviews on the website so visitors will have an initial understanding on what the product can do to those who buys them. Try and include any testimonials from people who have already purchased and tried the product. This makes a lot of difference. However, try and confirm with the users that whether it is okay to use their name for marketing purposes. In most cases they would only be willing to allow you to use their details and photographs on the site of the specific product that you are marketing.

You can also write articles about the product, while highlighting its uses and try and include them on the website as an additional page. Design the pages so that they are attractive and compel and attract readers. In fact, each headline should attract the readers as to try and read more and if possible even try and contact you. Make sure that all the special points are highlighted. All this would only help your readers to learn what the page is about and what it has to offer and more than that, it makes them curious and want to find out more.

2. Always try and make available free reports / downloads to your readers

Position them in such a way in your page so that they simply cannot be missed.

If possible position them at the very top side of your page so that their presence is evident. Try and create autoresponder messages that will send mails to all those who input their personal information into your sign up box. It is said as per research that, generally a sale is closed on the seventh contact with a prospect. Ofcourse this is only market reports analyzing visitor inflow, traffic and purchases. This doesn’t take into account the number of first time visitors who just drop by and never come back.

There are only two things can possibly happen with the web page – either a closed sale or the chances are that the prospect would leave, never to return. You can try and stop this by placing useful information into their inboxes at certain times so that they are reminded about the product that they intended to purchase later. However, make sure that the content is geared and directed toward a specific reason or reasons to buy the product.

Kindly try not make it sound like a sales pitch. I have done this mistake more than once and messed up quite a number of sales and hence this advise.

Try to be subtle and casually try and focus on those important points like how the product can make things easier and enjoyable for the buyer. Again try and include subtle, but compelling subject lines in your email.

Oops another point

Try not to overuse the word “free” too much as most spam filters dump such kind of mail. Infact there are those older spam filters that dumps these kind of mail without even giving it a second look and before anyone can even read them. So try and convince the people who signed up for your free reports / downloads to make a note about your address in their spam folders and that they could be missing out on something big if they do not avail of your products and services.

3. Get the kind of traffic that is only targeted to your product

In other words, just imagine someone who visited your site, and it appears that they seem to have no interest in what the site has to offer. So it is highly likely that he or she would only move on and ever return.

Also try and write articles and get it published in article directories, ezines and other free e-reports. This would enable you to pin-point publications that are focusing on your target customers. The rest is easy, all you got to do is put up what they want and just get their interest.

My policy is to try and write a minimum of 2 articles and 2 posts per week, with at least 400 words in length. Ofcourse it can be anywhere between 250 to 600 words. It all applies to how much time you have in your hands

By continuously writing and maintaining these articles on a weekly basis, you can certainly generate as many as 100 targeted readers to your site in a day.

But remember that only 1 in a 100 people would likely to buy your product or may be interested in your services. So, if you are able to generate and deliver as much as 1,000 targeted hits for your site in a day. This indirectly means that you can make atleast 10 sales based on the average statistics.

As these three tactics that are given above does not appear to be very difficult, try and implement them weekly. All it requires is a bit of time and effort from your part.

Now try and use these tips for various affiliate marketing programs. You end up making a good source of income from this business that not all affiliate marketers are able to achieve

Thursday, February 19, 2009

Monetizing Your Traffic To Get The Most Out Of It

Setting up an e-commerce site is not like what it used to be.

There are hundreds and thousands of potential competitors out there, who are all too willing to get a bigger share of the pie. Hence, every scheme and method you can find to augment your sales would be very beneficial.

We have got to admit to ourselves that most of us are into it for the money.

Saturday, February 07, 2009

Why You Need Search Engine Optimization

Search Engine Optimization or SEO is a term widely used today by many e-commerce sites.

E-commerce, on the other hand is a cut throat business.

You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.

For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.