It is widely known that ClickBank is the best affiliate network for beginners.
Let’s assume, you chose two ebooks from the same ClickBank category to promote on your blog. The first ebook is rated at the top of the category and the second ebook at the bottom.
Imagine that you refer 200 visitors from your blog to the first ebook and 200 visitors to the second ebook. The first ebook has a sale page with a very good conversion rate of 1:25, and eight sales were made. The sale page for the second ebook has a much lower conversion rate of 1:200, and you made only one sale!
No what does "conversion rate" mean?
Conversion rate is the percentage of visitors to a web site who take a desired action. Desired actions can include sales of products, membership registrations, newsletter subscriptions, or software downloads. The term often refers to how many sales are generated from a number of downloads.
In other words, in internet marketing, conversion rate is the ratio of visitors who convert casual content views or website visits into desired actions based on subtle or direct requests from marketers, advertisers, and content creators.
Marketers love to throw around numbers and stats, as if the world rose and set around them. Ever go to the Clickbank marketplace to see some of the top selling products and the insane statistics that they're claiming as far as conversion? It's enough to make you sick.
The first thing you have to understand is the difference between conversion rate and conversion ratio because many marketers interchange these terms and they are not the same.
Conversion rate is an actual percentage. For example, if somebody says that their conversion rate is 6%, that means that for every 100 people that come to their site, they make 6 sales. You get the percentage by dividing the number of sales by the number of visits and then multiplying by 100. So if you get 70 visits for a test and make 7 sales, you divide 7 by 70 and then multiply by 100. That will give you a 7% conversion rate.
Conversion ratio is presented as X number of sales for every Y number of visits. So a conversion ratio of 4:25 means 4 sales for every 25 visits. If you want to convert this to conversion percentage, then you simply take the number of sales divided by the number of visits and multiply by 100. In this case, the conversion rate would be 16%.
Conversion rates LARGELY rest on the merchant - not the affiliate. If the merchant site is not designed to convert well even a good affiliate will not get decent conversions.
Average merchant conversion rates are around 2% but it varies by industry.
Affiliates can certainly impact their conversions by doing good ad placement, good pre-sell, using testimonials and all of that FOR SURE. But if you have tons of affiliates just throwing up a home page banner it will water down your overall conversion average. Make sense?
Successful conversions are interpreted differently by individual marketers, advertisers, and content creators. To online retailers, for example, a successful conversion may constitute the sale of a product to a consumer whose interest in the item was initially sparked by clicking a banner advertisement. To content creators, however, a successful conversion may refer to a membership registration, newsletter subscription, software download, or other activity that occurs due to a subtle or direct request from the content creator for the visitor to take the action.
It's normal to have more conversions in adwords. The user might've clicked your link, but then left your page, and continued to search for other reviews or stuff like that, and bought via another affiliate link. That way, someone else gets your sale. It's normal - This is the reason why people lose so much money on adwords.
What you really want to know is if your website converts.
So, coming back to the conversion rates of the books... (1:25) and (1:200)...
The first ebook brought in eight times more sales than the second e-book. This is an example of the power of conversion.
You have to think hard about which affiliate program to choose. Obviously, it is safer to choose ClickBank products that have a top rating in each category. Does this mean that you should never promote products which are not listed on the first page? The answer is, No!
Some items that have been listed on the first page will move down the list as time passes, and will be replaced by new products. This does not mean that the product has become bad, but rather the market has become a little bit tired from these long time bestsellers.
When you develop the necessary skills and understand more fully how the system works, then you will able to make money from almost any product, including ex-bestsellers. But in the beginning, it is better to stick with the proven winners.
Sign up here with ClickBank
Let’s assume, you chose two ebooks from the same ClickBank category to promote on your blog. The first ebook is rated at the top of the category and the second ebook at the bottom.
Imagine that you refer 200 visitors from your blog to the first ebook and 200 visitors to the second ebook. The first ebook has a sale page with a very good conversion rate of 1:25, and eight sales were made. The sale page for the second ebook has a much lower conversion rate of 1:200, and you made only one sale!
No what does "conversion rate" mean?
Conversion rate is the percentage of visitors to a web site who take a desired action. Desired actions can include sales of products, membership registrations, newsletter subscriptions, or software downloads. The term often refers to how many sales are generated from a number of downloads.
In other words, in internet marketing, conversion rate is the ratio of visitors who convert casual content views or website visits into desired actions based on subtle or direct requests from marketers, advertisers, and content creators.
Marketers love to throw around numbers and stats, as if the world rose and set around them. Ever go to the Clickbank marketplace to see some of the top selling products and the insane statistics that they're claiming as far as conversion? It's enough to make you sick.
The first thing you have to understand is the difference between conversion rate and conversion ratio because many marketers interchange these terms and they are not the same.
Conversion rate is an actual percentage. For example, if somebody says that their conversion rate is 6%, that means that for every 100 people that come to their site, they make 6 sales. You get the percentage by dividing the number of sales by the number of visits and then multiplying by 100. So if you get 70 visits for a test and make 7 sales, you divide 7 by 70 and then multiply by 100. That will give you a 7% conversion rate.
Conversion ratio is presented as X number of sales for every Y number of visits. So a conversion ratio of 4:25 means 4 sales for every 25 visits. If you want to convert this to conversion percentage, then you simply take the number of sales divided by the number of visits and multiply by 100. In this case, the conversion rate would be 16%.
Conversion rates LARGELY rest on the merchant - not the affiliate. If the merchant site is not designed to convert well even a good affiliate will not get decent conversions.
Average merchant conversion rates are around 2% but it varies by industry.
Affiliates can certainly impact their conversions by doing good ad placement, good pre-sell, using testimonials and all of that FOR SURE. But if you have tons of affiliates just throwing up a home page banner it will water down your overall conversion average. Make sense?
Successful conversions are interpreted differently by individual marketers, advertisers, and content creators. To online retailers, for example, a successful conversion may constitute the sale of a product to a consumer whose interest in the item was initially sparked by clicking a banner advertisement. To content creators, however, a successful conversion may refer to a membership registration, newsletter subscription, software download, or other activity that occurs due to a subtle or direct request from the content creator for the visitor to take the action.
It's normal to have more conversions in adwords. The user might've clicked your link, but then left your page, and continued to search for other reviews or stuff like that, and bought via another affiliate link. That way, someone else gets your sale. It's normal - This is the reason why people lose so much money on adwords.
What you really want to know is if your website converts.
So, coming back to the conversion rates of the books... (1:25) and (1:200)...
The first ebook brought in eight times more sales than the second e-book. This is an example of the power of conversion.
You have to think hard about which affiliate program to choose. Obviously, it is safer to choose ClickBank products that have a top rating in each category. Does this mean that you should never promote products which are not listed on the first page? The answer is, No!
Some items that have been listed on the first page will move down the list as time passes, and will be replaced by new products. This does not mean that the product has become bad, but rather the market has become a little bit tired from these long time bestsellers.
When you develop the necessary skills and understand more fully how the system works, then you will able to make money from almost any product, including ex-bestsellers. But in the beginning, it is better to stick with the proven winners.
Sign up here with ClickBank
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