E-consultancy's Affiliate Marketing Networks Buyer's Guide (2006) is essential reading for any company looking to implement or to improve an affiliate strategy, or for anyone that needs to research UK affiliate networks.
The 179-page affiliate marketing guide is the third produced by E-consultancy and Jessica Luthi, which first commissioned research into the sector in 2004.
Their market research suggests that the UK affiliate-marketing sector will be worth more than £2 billion in 2006, with 60% growth this year.
The value of UK sales generated from the affiliate channel alone, is estimated to be £2.16 billion for 2006, rising from around £1.35 billion in 2005. Commissions and fees paid out to affiliate networks (covering payments for both networks and affiliates) amounted to an esimated £83 million in 2005, and it is forecast that this figure will have risen to £133m million by the end of this year.
Although it is difficult to put exact numbers to this, this information is obtained from the range of estimates that they received from the leading affiliate solution providers in the UK and through the affiliate networks, excluding white label and self-administered schemes.
There is also insight from key industry players, a vendor matrix to help you quickly shortlist affiliate partners, and 18 in-depth profiles of affiliate networks, so you can quickly get the inside track and kickstart your campaign.
The guide also contains the usual mix of market research and sector growth forecasts, a SWOT analysis to give you a better understanding of issues relating to affiliate marketing, and practical advice on how to choose a network.
